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Writing Sales Letters That Sell

Learn at your own paceLifetime course access
$295

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Save 10% off each course when you enroll in two or more courses. See suggested combinations below for our most popular combinations.

Save 10% off each course when you enroll in two or more courses. See suggested combinations in the right column for our most popular combinations.

Learn the skills you need to write compelling sales letters.

Successful sales letters result from using methods that have been refined by sales professionals over the years. When you learn the methods, you will be able to write more quickly and successfully. You will know the techniques that get the reader's interest and engage the reader in your explanations. You just need to learn the methods.

Course Highlights

  • Lessons based on sales methods that have been proven to be successful
  • Techniques for writing convincing sales letters from three textbooks
  • Learning how to use an opening gambit, handling pricing issues, and getting your letter looked at
  • Strategies for answering questions, sparking action, and closing sales
  • Writing to laser guide your message

Course Description

The Writing Effective Sales Letters course teaches sales professionals how to write letters that move a potential customer to action by understanding the customer's needs and desires. Good sales copy is not a matter of simply communicating a message to the potential customer. It moves the person to feel the motivation, excitement, and conviction of the writer and to want the product or service the sales person is promoting.

Central to writing effective sales letters is having the sales mentality, which links the sales letter writer to the potential customer so intimately that both move to the same rhythm.

This course uses three books:

  • A sales-letter book that is has a practical approach to understanding the reader and purpose
  • A book that focuses on writing letters in general to customers when sales are always an issue
  • A direct-sales book that teaches the skills of writing direct mail that has impact

You will go through the course at your own pace, so you could complete it within a few weeks. However, you have up to four months to complete the course so you can fit the study time into your schedule. All lessons must be finished within the four-month period.


When You Complete This Course...

  • Decide the content of your letters that will have the greatest impact
  • Structure your letters so readers read and respond
  • Write with passion and clarity
  • Bring your sales letters to life
  • Write sales letters to persuade

How It Works

Work Online

When you enroll, we give you access to all the online lessons and training materials. Each lesson builds on the lessons that precede it. We offer clear explanations for every part of our training and plenty of real-world examples of how to apply the skills you are learning.

Set Your Own Pace

You go at your own pace and submit assignments when you are ready. You don’t have to be online with other students or perform activities at specific times.

Instructor Feedback

Your instructor evaluates all your work, coaches you through learning the skills, and gives you personalized feedback on what you are doing well and what still needs polish. You can contact your instructor at any time if you have questions about your training, business writing, or the English language.

Certificate

When you finish the course within four months, you receive a graduation certificate.

Work Online

When you enroll, we give you access to all the online lessons and training materials. Each lesson builds on the lessons that precede it. We offer clear explanations for every part of our training and plenty of real-world examples of how to apply the skills you are learning.

Certificate

When you finish the course within four months, you will receive a graduation certificate.


Course Outline

Lesson 2: Opening with a Gambit that Builds Trust

Lesson 3: Getting Your Sales Letter Delivered, Looked At, and Read

Lesson 4: Handling Pricing Issues So They Don't Short Circuit the Sale

Lesson 5: Copywriting and Writing a Powerful First Draft

Lesson 6: Rewriting to Laser Guide Your Message

Lesson 7: Using Strategies: Answering Questions and Objectives, Sparking Immediate Action, Following the Effective Letter Checklists, Using Graphic Enhancements

Lesson 8: Using Strategies: Skipping Apologies, The "Yes" Plan, The No Plan, Thank You, Used and Abused

Lesson 9: Rewriting: Rewriting for Passion and Clarity, Getting a Pretest, Bringing Your Letter to Life, Changing Graphic Enhancements

Lesson 10: Writing to Persuade

Lesson 11: Writing a Motivating Sales Plan

Lesson 12: Opening and Closing to Give the Message Impact

Lesson 13: Editing, Polishing, and Sending


Start Learning Today

$295
Dr. Hogan

Writing Coaching by Dr. Robert Hogan

Dr. Hogan has been training writers for 40 years in universities, colleges of business, consulting companies, and professional writing companies.

Learn more about Dr. Hogan.

Course Features

Course Materials: Online + Book (to purchase)

Certificate upon Completion: Yes

Instructor Feedback: Yes

Letter of Recommendation: Yes

Lesson Count: 13

Practice Activities: 11

Exams:


Start Learning Today

$295

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