Writing Online Copy for Webpages

Best practices for writing webpages readers want to read

Selling goods and services on the web calls for different skills than in-person sales or writing copy for print. Online readers make lightning-quick decisions; you have just a few seconds to show them they are in the right place before they move on. This writing webpages course helps you adapt and sharpen your promotional skills to meet the unique demands of online marketing. Whatever your experience level, this course in how to write webpages gives you the skills you need to set up your own business online.

Course Highlights

• Learn how to write webpages that attract and hold readers
• Learn strategies for generating sales by writing webpages with impact
• Learn the fundamentals of writing persuasive webpages
• Set up your site and practice by writing for it
• Receive extensive helpful comments and coaching from your instructor
• Learn about how to write E-zines, splash pages, and other pages

Course Description

This writing webpages course teaches the skills needed to successfully sell your products or services online. Working from textbooks, you will learn about online webpage writing and review the techniques to make any pitch engaging and readable. This is a hands-on course in which you work with the instructor to develop copy for your own online business.

If you do not have a website, the Business Writing Center will help you choose a domain name and establish a site. Cost for the domain name and the first year of Web hosting is approximately $68. You will own the domain name and site.

When You Complete This Course...

• You will understand how to write webpage content for maximum impact on readers.
• You will learn how to write webpages that are informative, interesting, and persuasive.
• You will understand your readers well enough to tailor your content to their interests and needs so you have the impact you want to have.

How It Works

Work Online

When you enroll, we give you access to all the online lessons and training materials. Each lesson builds on the lessons that precede it. We offer clear explanations for every part of our training and plenty of real-world examples of how to apply the skills you are learning.

Set Your Own Pace

You go at your own pace and submit assignments when you are ready. You don’t have to be online with other students or perform activities at specific times.

Instructor Feedback

Your instructor evaluates all your work, coaches you through learning the skills, and gives you personalized feedback on what you are doing well and what still needs polish. You can contact your instructor at any time if you have questions about your training, business writing, or the English language.

Certificate

When you finish the course within four months, you receive a graduation certificate.

Books

You may purchase the textbooks from a bookseller such as Amazon.com. You will also study online training materials.

Course Outline