Writing Online Copy for Webpages

Learn at your own paceLifetime course access
$295

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Save 10%

Save 10% off each course when you enroll in two or more courses. See suggested combinations below for our most popular combinations.

Save 10% off each course when you enroll in two or more courses. See suggested combinations in the right column for our most popular combinations.

Online readers make quick decisions.

Selling goods and services on the web calls for different skills than in-person sales or writing copy for print. Online readers make lightning-quick decisions; you have just a few seconds to show them they are in the right place before they move on. This course helps you adapt and sharpen your promotional skills to meet the unique demands of online marketing. Whatever your experience level, this course gives you the skills you need to set up your own business online.


Course Highlights

  • Learn how to create webpages that attract and hold readers
  • Learn strategies for generating sales
  • Learn the fundamentals of writing persuasive online copy
  • Set up your site and practice by writing for it
  • Receive extensive helpful comments and coaching from your instructor
  • Learn about web promotions, E-zines, splash pages, and other pages

Course Description

This course teaches the skills needed to successfully sell your products or services online. Working from textbooks, you will learn about online copywriting and review the techniques to make any pitch engaging and readable. This is a hands-on course in which you work with the instructor to develop copy for your own online business.

If you do not have a website, the Business Writing Center will help you choose a domain name and establish a site. Cost for the domain name and the first year of Web hosting is approximately $68. You will own the domain name and site.


When You Complete This Course...

  • You will understand how to adapt and condense your content for maximum impact online.
  • You will be able to write webpages that are informative, interesting, and persuasive.
  • You will understand your readers well enough to tailor your content to their interests and needs so you have the impact you want to have.

How It Works

Work Online

When you enroll, we give you access to all the online lessons and training materials. Each lesson builds on the lessons that precede it. We offer clear explanations for every part of our training and plenty of real-world examples of how to apply the skills you are learning.

Set Your Own Pace

You go at your own pace and submit assignments when you are ready. You don’t have to be online with other students or perform activities at specific times.

Instructor Feedback

Your instructor evaluates all your work, coaches you through learning the skills, and gives you personalized feedback on what you are doing well and what still needs polish. You can contact your instructor at any time if you have questions about your training, business writing, or the English language.

Certificate

When you finish the course within four months, you receive a graduation certificate.

Books

You may purchase the textbooks from a bookseller such as Amazon.com. You will also study online training materials.


Course Outline

Lesson 1: Writing for the Internet

Lesson 2: Strategies for Generating Sales

Lesson 3: Fundamentals of Persuasive Online Copy

Lesson 4: Adapting Existing Print Copy to the Web

Lesson 5: Illustrating Your Web Copy

Lesson 6: Creating an Effective Website

Lesson 7: Home Pages and Splash Page

Lesson 8: Guest Books, Forums, Shopping Carts, and Other Webpages

Lesson 9: Internet Direct Mail

Lesson 10: Advertising on the Internet: Banner and E-Zine Ads

Lesson 11: Electronic Newsletters: E-Zines

Lesson 12: Web Promotions

Lesson 13: Writing Webpages to Inform

Lesson 14: Writing Clear, Simple Text

Lesson 15: Proofreading


Start Learning Today

$295

Suggested Combinations

This course and Basic Grammar Skills Tutorial

One-on-one grammar training customized just for you, without wasting time on skills you don’t need.

Add both to cart $576.00 Save $64.00

This course and Business Writing Skills

Our fundamental writing course for clear, effective, professional business documents.

Add both to cart $531.00 Save $59.00

This course and Writing Interesting, Informative Webpages

Write engaging online content on any subject that holds your readers’ attention.

Add both to cart $531.00 Save $59.00

Writing Coaching by Dr. Robert Hogan

Dr. Hogan has been training writers for 40 years in universities, colleges of business, consulting companies, and professional writing companies.

Learn more about Dr. Hogan.

Course Features

Course Materials: Online

Certificate upon Completion: Yes

Instructor Feedback: Yes

Letter of Recommendation: Yes

Lesson Count: 15

Practice Activities: 15

Exams: Activities are the exams


Start Learning Today

$295

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