Writing White Papers that Have Impact

Writing white papers can have a profound persuasive effect on readers.

In one recent study, 82 percent of business-to-business buyers say they use white papers to research their buying options. Learn the skills involved in writing white papers that achieve your goals by catching your readers attention, making your case, and clearly explaining the issues and solutions.

Course Description

We teach you the skills for writing white papers that convey valuable content and make the case for your position. You learn how to write white papers with content that will have impact, how to use visual elements to support your argument, and what format best suits your subject.

How It Works

Work Online

When you enroll, we give you access to all the online lessons and training materials. Each lesson builds on the lessons that precede it. We offer clear explanations for every part of our training and plenty of real-world examples of how to apply the skills you are learning.

Set Your Own Pace

You go at your own pace and submit assignments when you are ready. You don’t have to be online with other students or perform activities at specific times.

Instructor Feedback

Your instructor evaluates all your work, coaches you through learning the skills, and gives you personalized feedback on what you are doing well and what still needs polish. You can contact your instructor at any time if you have questions about your training, business writing, or the English language.

Certificate

When you finish the course within four months, you receive a graduation certificate.