Does Business Vocabulary Make the Writer Seem More Intelligent?
Much business writing includes difficult or archaic business vocabulary and phrases people do not use in everyday speaking, such as “cognizant” instead of “aware,” “initiate” instead of “begin,” and “endeavor” instead of “try.” Some writers feel business writing with difficult or archaic words is more businesslike and shows the writer’s intelligence. Using common, everyday words feels to some writers like it’s dumbing down the writing and patronizing the reader. However, research* by Daniel M. Openheimer […]
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